What's In
- Simple, natural ingredients
- Scented with essential oils
- Stuff your skin won’t freak out about
- Natural botanical extracts
- Naturally conditioning oils and butters
- Vitamin E
- Panthenol
- Hydrolyzed proteins
- Smelling like an adult
- Good vibes
- Transparent labels
- Plant-based, skin-friendly ingredients
- Free from common irritants & toxins
- Clean, effective, non-toxic self-care
- Performance without compromise
- High-performance with clean ingredients
- Transparency
- Nutrient-dense formulas
- TLDR: Things that are good
What's Out
- No parabens
- No PEGs
- No silicones
- No SLS or SLES
- No harsh preservatives
- No known carcinogens or endocrine disruptors
- No synthetic fragrances or perfumes
- No weird dyes
- No mystery ingredients
- No harsh sulfates
- No drying alcohols
- No aluminum compounds
- No baking soda
- No triclosan
- No petroleum derivatives
- No aerosol propellants
- No greenwashing
- No BS
- You’re still reading this?
- Bro click on something





